FCUK Shirt

{My French Connection “Australia” shirt. The humor, alas, is not universally appreciated}


You’re vacationing in another country where you look just like the locals.

Perhaps you even speak the local language.

Yet somehow, the folk there just seem to know you’re not one of them.

If this is something that happens a lot to you, it’s a good idea to stop and consider whether what you’re wearing is giving you away as a tourist.

You’ve probably already figured out that you should dress appropriately for your destination (bearing in mind local customs and sensitivities, for example). But even if you’re doing this, it might not be enough.


Because the logos you sport could be doing you a disservice.

In general, it’s best to avoid wearing clothes that clearly distinguish you as a resident of another country. These include:

  • A t-shirt emblazoned with your college’s name
  • A t-shirt featuring your home city/country/flag etc.
  • Really, a t-shirt emblazoned with anything in English
  • A tee or sweatshirt featuring the name of the city/country you’re visiting. Honestly, when have you ever seen a local wearing any of these souvenir shop threads? Save this stuff for when you get home
  • A football/soccer/other sport jersey (unless it’s a local team – but even then, you risk antagonizing opponents of that team!)
  • Clothing prominently featuring the brand/logo of a known travel brand
  • A baseball cap baring any of the above

Of course, there may be certain circumstances where you don’t mind standing out, and a prominent logo could be a great talking point with new people you meet.

That said, if you’re eager to stay under the radar, leave the logos at home.